Tuesday, March 19, 2013

Future of Magazines and Newspapers





Magazine and newspaper advertising are sources that have been around for a long time and carry a high amount of prestige. They remain popular among different genres of audiences and there are many advantages and disadvantages of both.


Advantages/Disadvantages to Magazines

According to the magazine media sheet we went over in class magazines are very visual and eye appealing because of the color schemes and creativity that goes along with the medium. Personally, I am always drawn to looking at the magazines in a checkout line at a grocery store just because of the catchy headline and color scheme. Some of the negatives that go with magazine advertising is a longer lead time, which doesn't always make it the most current source of information.

Advantages/Disadvantages to Newspaper

According to our newspaper media sheet from class, newspapers are thought of with a lot of prestige in a local market. They don't have much competition locally and have a short amount of lead time (specifically the Amarillo Globe News according to amarillo.com) which makes them very current. The biggest disadvantage is that they are becoming outdated. Subscriptions are decreasing and the content is easier to find online in one "click" as opposed to waiting to read it in the paper. Currently, online or digital copies of newspaper are more likely than an actual subscription to the physical copy. Personally, I am way more likely to read online to find out news and information as opposed to picking up a copy of the paper.

Both magazines and newspaper are measured by the Audit Bureau of Circulations. It connects advertisers, advertising agencies and publishers to discuss challenges and how to best advertise in their mediums. http://www.auditedmedia.com/

Monday, March 4, 2013

Broadcasting

Radio and TV remain one of the most popular forms of advertising. According to Bryce Edwards of KGNC, there's 19 commercial radio stations in Amarillo alone. Approximately 97% of people in Amarillo consume radio weekly and for TV it's about 74% consumption. Radio and TV are one of the biggest advertising mediums not only at a local level but also a national level. It still astonishes me at how high the consumption percentages are but it just goes to prove how crucial the broadcast area is to the media world.

Radio and Ratings


Arbitron is the measurement company for radio stations and it is vital because it provides information about the success of each station. It does this through surveys, and charts and various tools in an effort to increase consumption and to help make better advertisements. Radio is a great source for advertisement, it's a cheaper way to promote a product or service however it has one major enemy. The "easy click," or the "channel switch." I am notorious for sitting in my car and only wanting to hear my favorite country songs and as soon as a commercial comes on during my short drive to campus I change the station. That is the one flaw in radio advertising, it is so easy without colorful or visual "leads" to ignore the ad. http://www.arbitron.com/home/content.stm

TV and Ratings


Nielson is the ratings company for TV and follows certain techniques to measure consumer behavior. Once again, this is crucial in order to determine how to advertise to best reach a certain market. TV's biggest ally is the fact that it has the ability to reach a large market of people with colorful, creative and very visual tactics. In today's culture though, factors like DVR had taken some impact away from commercials and advertisements because it's made it easier to skip over the ads. In all honestly though, I believe that TV is one of if not the best advertising mediums and will continue to evolve with the changing times and remain successful. http://www.nielsen.com/us/en.html