OOH and the future

Out-Of-Home media or OOH is a subject we have spent a lot of time discussing lately in class. It mostly included billboards, street furniture, transit and alternatives. According to Brad Tully, president of Choice Media which is located in Amarillo, OOH media is growing at a rate of 8.2% per year which comes in second to Internet which is growing at 11% a year. Additionally, digital advertising is also growing very quickly. The digital aspect of OOH includes primarily digital billboards that can be found in large cities such as LA, and Dallas. Although sadly, Amarillo will not allow digital billboards, formed from the belief that it will be a dangerous distraction for drivers. Personally, I think digital advertising would be a very successful outlet in this area.

Endless Opportunities

I think one of the best things about OOH is that it's very creative and allows room for out of the box thinking and advertising. Especially when it comes to billboards. Choice Media is one of the local businesses in Amarillo that is making large advances in creative advertising. http://www.choicemedia.biz/

These billboards are just a few examples of the endless creative options with OOH advertising. 

With digital advertising there is even more room to be creative and develop unique ads. Another benefit to according to marketing scoop.com, OOH is the fact that it is easier to reach your target market on a 1 on 1 basis and figure out their needs and how to best reach those needs. People can't just turn off the TV or change the radio station it's almost a guaranteed audience.

These reasons and many more are what have helped jump start the excessive growth rate of OOH and the bright future it currently has.