Future of Magazines and Newspapers

Magazine and newspaper advertising are sources that have been around for a long time and carry a high amount of prestige. They remain popular among different genres of audiences and there are many advantages and disadvantages of both.

Advantages/Disadvantages to Magazines

According to the magazine media sheet we went over in class magazines are very visual and eye appealing because of the color schemes and creativity that goes along with the medium. Personally, I am always drawn to looking at the magazines in a checkout line at a grocery store just because of the catchy headline and color scheme. Some of the negatives that go with magazine advertising is a longer lead time, which doesn't always make it the most current source of information.

Advantages/Disadvantages to Newspaper

According to our newspaper media sheet from class, newspapers are thought of with a lot of prestige in a local market. They don't have much competition locally and have a short amount of lead time (specifically the Amarillo Globe News according to amarillo.com) which makes them very current. The biggest disadvantage is that they are becoming outdated. Subscriptions are decreasing and the content is easier to find online in one "click" as opposed to waiting to read it in the paper. Currently, online or digital copies of newspaper are more likely than an actual subscription to the physical copy. Personally, I am way more likely to read online to find out news and information as opposed to picking up a copy of the paper.

Both magazines and newspaper are measured by the Audit Bureau of Circulations. It connects advertisers, advertising agencies and publishers to discuss challenges and how to best advertise in their mediums. http://www.auditedmedia.com/