New Media

Media is constantly changing and evolving. It is different and there are jobs that college students are in school for that don't even exist yet. Such as social media jobs that require someone to manage Facebook and Twitter sites for a company.

Changing Times

New media is evolving and changing and will have a great impact on the world. Everything we have talked about in class up to this point and read about, and studied comes down to new media. According to our textbook the definition of new media is the use of digital technology to communicate with a target audience. People that work in the industry are challenged to come up with new media which makes me wonder what will happen in the years to come. 

All of this has happened in the past few years, Web 2.0, mobile apps, smart phone technology and tablets. I wonder what kind of apps we will have this time next year let alone jobs in the industry.

Mobile Media Trends

Trending

Mobile media is overtaking our world, it's more common today than it ever has been in our past. We literally have everything at the touch of a button on our phones now, the latest game scores to the newest Facebook friend request. All of it is at the touch of a button on our phones. In some ways I think mobile media is more common than regular internet in today's world. Especially among the younger generation.

Mobile Apps & Internet

On a website I found while researching mobile media http://www.m-trends.org/ it talks about the latest trends in mobile media as well as upcoming "next big things." It also talks a lot about how mobile apps and internet are globally becoming more and more common. Tablets, and smart phones are used more now for research than regular computers. 

Hatfields & McCoys Campaign

In 2012, the History channel teamed up with Horizon media to create the mini series Hatfields & McCoys that retold the story of the family feud that became an American legend.

Marketing Challenge

They needed a way to "revamp" and emphasize the importance of the 150 year old family feud so that people would actually want to watch it.

Marketing Plan

Horizon media and the History channel used the UFC superfight of the year Cotto Vs. Mayweather to help recreate the Hatfields & McCoys feud. The superfight aired before the show did so they labeled each corner of the fight with a Hatfield or McCoy sign to make it like a feud. This combined with tv advertising, and online advertising was in their plan.

Results

The first broadcast of the show had 52 million viewers making it the most watched entertainment telecast.

Hatfields & McCoys Campaign