Broadcasting

Radio and TV remain one of the most popular forms of advertising. According to Bryce Edwards of KGNC, there's 19 commercial radio stations in Amarillo alone. Approximately 97% of people in Amarillo consume radio weekly and for TV it's about 74% consumption. Radio and TV are one of the biggest advertising mediums not only at a local level but also a national level. It still astonishes me at how high the consumption percentages are but it just goes to prove how crucial the broadcast area is to the media world.

Radio and Ratings

Arbitron is the measurement company for radio stations and it is vital because it provides information about the success of each station. It does this through surveys, and charts and various tools in an effort to increase consumption and to help make better advertisements. Radio is a great source for advertisement, it's a cheaper way to promote a product or service however it has one major enemy. The "easy click," or the "channel switch." I am notorious for sitting in my car and only wanting to hear my favorite country songs and as soon as a commercial comes on during my short drive to campus I change the station. That is the one flaw in radio advertising, it is so easy without colorful or visual "leads" to ignore the ad. http://www.arbitron.com/home/content.stm

TV and Ratings

Nielson is the ratings company for TV and follows certain techniques to measure consumer behavior. Once again, this is crucial in order to determine how to advertise to best reach a certain market. TV's biggest ally is the fact that it has the ability to reach a large market of people with colorful, creative and very visual tactics. In today's culture though, factors like DVR had taken some impact away from commercials and advertisements because it's made it easier to skip over the ads. In all honestly though, I believe that TV is one of if not the best advertising mediums and will continue to evolve with the changing times and remain successful. http://www.nielsen.com/us/en.html