Media Buying & Opportunity

There is more to media advertising than meets the eye. A large portion of successful media begins with media buys and eventually sales. According to the textbook there are three basic job functions when it comes to buying and selling media.

1) Media Planning (creating a successful plan)
2) Media Buying (buying media that will work for your demographic)
3) Media Sales  (presenting information to media buyers)

Out of Home

I'm going to focus mainly on the buying aspect of media in this blog. We have spent a lot of time in class focusing on the media buying aspect especially out of home advertising. According to president of choice media in Amarillo, TX, Brad Tully OOH media has one of the fastest growing rates each year at 8.2% increase per year. It comes in second to internet which has a growing rate of 11% per year. OOH media is endless in the opportunities it creates, it's allows for a variety of buying options and can be "personally" tailored to meet clients.

The Buy

The textbook states how crucial the actual media buy itself is. The whole point of the buy is to target specific media that will effectively carry out the media plan. The textbook goes on to say that it's very important to have good skills in analysis and negotiation when making the buy. This way it's easier to find better prices for the client's money. Media buying seems to be an art in and of itself and is crucial to the industry. OOH seems to be one of the areas where media buying is definitely excelling. Choice Media is one of the local Amarillo companies that is making huge strides in making buys and taking on clients and advertising in creative ways. OOH gives the opportunity for more creativity and unique ads for clients. Choice Media specializes in billboards, directories and banners in the Texas area. They are a perfect example of a company making smart local media buys for clients. http://www.choicemedia.biz/

Creative billboard advertising