Stairway to Success

The word "analysis" just makes me cringe because it makes me think of math equations or algebra. Which essentially makes me want to be sick. However, media analysis is something that is crucial to the industry and has an art to it. It truly is a stairway to success and unlocks everything in media.

The Process

According to the textbook, there are three crucial "steps" or success tools that make for good media planning and analysis.

1) Matching media with Markets

As Azzaro so clearly states in the textbook, you have to understand your market inside and out in order to come up with a detailed analysis. It is crucial to know the needs, strengths and weaknesses of the company you're coming up with an analysis for. This way, it will send the right and accurate message to your demographic and the market you're trying to reach. After doing some online research, I came across 

2) The Local Market Profile

It's important, as Azzaro so clearly states, to know your market and research their strengths and weaknesses. This way, you can have a better understanding of how to reach your market and how to best reach the demographic. After some online research, I found a media analysis company called Carma that creates custom media analysis on a global level. Which is a bit different then the "local" profile but still gives the same idea. http://www.carma.com/customized-analysis/

3) Research on a Local Level

This is a continuation of the previous step, essentially it is knowing your market inside and out. Eating, sleeping and breathing your market and knowing everything about it. Knowing everything about them will help you know what to fill in on your profile and how to reach your demographic.

Media analysis is an endless road of opportunity that leads to incredible accomplishments. It helps you know your market and how to reach them in the most effective way possible. Once you know their needs and wants you can come up with creative ways to ignite their interests and evoke emotional responses that will increase advertising. Media analysis isn't boring math equations but instead a stairway that leads to success and an open road full of opportunity.